The MENACOM Group, leader in marketing communications across the Middle East and North Africa (MENA) region, is proud to celebrate its 30^th anniversary. This milestone marks three decades of visionary leadership, unwavering commitment to clients, and continuous innovation.

The Group launched with a single agency in 1995 and has since evolved into a powerful network of five leading agencies: VMLY&R, Wunderman, Asda’a BCW, Wavemaker, and InterMarkets. Its collaborative, client-centric model allows the group to deliver comprehensive, 360-degree communication solutions by seamlessly integrating expertise in advertising, public relations, digital and traditional media, and direct marketing. The result is a redefined approach to how brands connect with their audiences.

Throughout its history, MENACOM has fostered long-term partnerships, with some spanning over two decades. Its relentless pursuit of excellence has earned the Group significant industry recognition on regional and global levels, including a prestigious Cannes Lions award in 2021. This success is driven by leveraging data-driven strategies and emerging technologies like AI to deliver unparalleled insights and innovation.

It is worth noting that MENACOM’s influence is born from its internal culture and investment in its people. By focusing on upskilling its 150+ employees, the Group is creating a future-ready, digital-native generation of professionals, strengthening its own capabilities while enriching the wider industry.

This milestone is a launchpad into a new era of growth and expansion, highlighted by strategic shifts including the group’s 2024 rebrand and its 2021 move to a new headquarters in The Abdali. As the company looks ahead, its legacy continues to be defined by its ability to adapt, lead, and shape the future of marketing communications for decades to come.